SEO can be a confusing endeavor for many people. Even lots of so-called-experts can have a hard time keeping a site at the top of the online search engine.
… the search engines are continuously altering their algorithms in an effort to bring you the most relevant site listings for your search inquiry. Online search engine likewise change their algorithms to stay ahead of the dishonest companies that rapidly find out the best ways to control the search results.
As quickly as the search engines alter the way they note websites, there are unscrupulous individuals who go right to work aiming to find out ways to cheat the system.
These people are using what's understood as "Black Hat SEO" and if you are attempting to run a genuine site, stay away from them at all cost! Sure your website will get a high listing rather quickly utilizing black hat techniques, however as soon as the online search engine determine exactly what you're doing, they will likely prohibit your site from their listings altogether (forever). And quicker or later, they will figure it out.
Second … There's a great deal of misnomers about what's more vital when it concerns SEO. Some so called SEO masters will have you think page rank is the most important thing when it pertains to search engine listings. This is just not true.
Page rank (or Google PR) is one crucial aspect when it concerns ranking a site for the online search engine, however SERPs (or Online Search Engine Results Page) is exactly what truly counts.
" Page Rank" is Google's way of putting a number to the authority of a site. If they think your website is necessary, they'll provide you a higher PR.
It doesn't suggest the authority of your website will get you indexed for you main keywords.
There are thousands, possibly even millions, of sites that have a low page rank, but are listed on the first page of the significant online search engine (consisting of Google), for some top keywords. By contrast, there are simply as lots of high PR ranking websites, that are buried in "no guys land" when it concerns the online search engine (consisting of Google).
Likewise, the other major search engines (Yahoo, MSN, Bing, and hundreds of smaller online search engine) do not actually care about your "Google Page Rank" at all. They just appreciate providing their visitors relevant search engine result.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the very first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search engine result, where nobody will ever discover you.? I believe the response is apparent.
Among the websites I constructed for my other online service, hasn't had a Google PR of more than 2 for the last 4 years (given that it's been live on the internet). It has been on the very first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've found out about?
Alexa rank is supposed to be a sign of just how much traffic a site gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's expected to suggest (from the millions of sites on the internet) your site is the 50,000 th most popular site there is.
If your website has an Alexa rank of 2,000,000 then your site is only the 2,000,000 th most popular website on the web.
Here's the reality … Alexa ranking is NOT an acurate step! It just signs up websites that are gone to by people who have the Alexa toolbar set up in their web browsers (mainly SEO business and web developers) So it doesn't count real visitors to a website.
Here's a fact that showed this fact to me …
I currently have a lots websites I maintain, and I regularly inspect the traffic statistics on all of them (like every good web designer ought to).
One of my websites has an Alexa ranking of 171,246 (respectable … right?) Another has an Alexa rank of 4,276,996 (which is lousy) But inning accordance with my evaluating stats (I cross recommendation Google Analytics with AWstats and a couple other programs, to obtain a more precise statistic) The one with the much better Alexa rank is just getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.
What does this tell us?
It tells us the one with the greater rank is being gone to by a couple of people who have the Alexa toolbar installed (and the toolbar is sending out stats back to Alexa) However the website that's really doing much better is being visited by real individuals who don't discover it needed to have Alexa monitor their searching habits.
A great deal of SEO companies will utilize the Alexa rank to reveal their customers "evidence" that they're making their money. (" see, your Alexa rank has actually increased … so keep paying me") But remember this … Alexa rank is NO sign of how well a website is really doing!
What gets your site noted on the first couple pages of the search engines? In a word … "Appropriate Content" (O.K. in 2 words).
Search engines are only worried about revealing appropriate search engine result for an individuals "keyword search query". Search Red Rain SEO engines make their loan by revealing their ads to as lots of people as possible, and having as many individuals as possible clicking those sponsored listings.
If their search engine result are worthless to their visitors, individuals will stop utilizing their online search engine, and begin using a various search engine. No visitors … no profits for the online search engine.
So while there are a variety of important techniques you need to use for a higher search listing (back links, internal linking, proper meta tags and keyword portion, among others) Keep in mind … pertinent content is king! And as the online search engine become more advanced, relevant material on your site will only continue to become more crucial.
There are also lots of other elements that contribute in getting your site listed at the top of the search engines. It takes constant effort and consistent learning how to stay up to date with the ever changing algorithms of the search engines, and a quality SEO person (or company) will continue to find out and stay up to date with the changes.
Remember … there are no "secret" approaches for getting a high search engine listing. If you're talking with an SEO business, and they will not tell you their approaches for increasing your site's listing (because they state it's "proprietary details") then I advise instantly discovering somebody else to talk with about your site's SEO.
A quality (and sincere) SEO company must have no problem telling you exactly what methods they will utilize to increase your website's direct exposure on the online search engine. So before you provide anybody (or any business) your loan, there are a couple of concerns you should ask first …
9 Essential concerns to ask your SEO company PRIOR TO you employ them!
And yes, SEO is something you can effectively do yourself, but it does take a lot of effort and time, and a lot of company owners have better things to invest their time on. That's why you employ an SEO business … to do the work for you. They provide a service, and you pay them for that service.